We begin by discussing your work: your hopes, dreams, and vision for what you’re trying to create. Then I start asking you questions you might have never considered in a traditional branding exercise such as, what you like to do when you’re sad, if you were the kind of child who watched cartoons or played with toys, what your dream holiday destination is etc. Trust me - there’s a method to my madness because by now, I can tell you exactly what your brand is trying to be, what’s missing, and where it could go wrong if you chase the wrong audience.

During the next three weeks, I observe everything you create and how your brilliant mind works in its natural state i.e. through your socials, website, storefront, products/services, and when you’re in creator mode.  This helps me delve deeper into your personality and understand how it influences your creative expression. 

Drum roll please … I present your energetic analysis to you, teaching you things about yourself that you wouldn’t have ever imagined you do! These hidden abilities are what make up your unique positioning i.e. the one thing that only you can do to make your brand successful.

Your final takeaway from this exploration will be a visually designed digital handbook. It’ll showcase my energetic reading of your brand – the colours, textures, fonts, aesthetic, and scents I associate with it.  Think of it as your vision board, from which you can now plan all your adventures.